Twitter readying Real Time Google-like Search , Contextual Ads?

Twitter is working on a Real time search engine and this might be change the face of twitter

Zdnet broke a story about the same

Santosh Jayaram who was VP , Search Quality , Google is now VP of Operations at Twitter .

SEO will have a new term – after Google Optimization and Yahoo, get read for Twitter Optimization

Soon Twitter will crawl tweeted urls and index the content.

This will be used to display results inside twitter.

Spammers who post crap links as tweets will die a slow death if this feature goes live

Also useless retweets will now go down the drain.

Off late twitter has been information overload to me after RSS overload.

IM really excited to see this decision by twitter in organizing the data better.

Also , when you have such data , Contextual ads will do really well. Twitter is not going to keep making losses for long

Imagine a user searching for mobile phones is reading a tweet pointing to

Advertisers who usually advertise on the site will love to target the potential user base of fonearena.

It gives them more ROI than advertising on a tweet pointing to say my personal blog

only time will tell whats going to happen

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Varun Krish

Varun Krish has been dabbling with computers and websites for almost 2 decades. He has traveled to over 24 countries and hopes to visit every country on earth one day. He is currently the Editor-in-Chief of You can follow him on @varunkrish

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